Fundraising platforms: how to choose the right one
There are hundreds of fundraising platforms available in 2026, each designed for different use cases. Some serve nonprofits, some power event campaigns, and some — like BluGives — connect donors directly with verified individuals. This guide helps you understand the differences and find the right fit.
Types of fundraising platforms
Crowdfunding platforms
Platforms like GoFundMe let anyone create a campaign and share it socially. Donors give to campaigns, but verification of recipients varies widely. Platform fees typically range from 0% to 5%, with payment processing fees on top.
Best for: Personal fundraising campaigns shared through social networks
Direct giving platforms
Platforms like BluGives and GiveDirectly focus on getting money directly to individuals. BluGives verifies recipients and lets donors choose who to support. GiveDirectly runs structured cash transfer programs through partner organizations.
Best for: Donors who want to give directly to individuals with verification
Nonprofit donation platforms
Platforms like Donorbox and Givebutter provide donation tools for nonprofits — embedded forms, recurring giving, donor management. Money goes to organizations, not individuals directly.
Best for: Nonprofits that need donation infrastructure and donor management
Peer-to-peer fundraising platforms
These platforms let supporters create personal fundraising pages on behalf of a nonprofit or event. The funds ultimately go to an organization. Common for walks, runs, and charity events.
Best for: Events and campaigns where supporters raise money for a cause
Fundraising platform comparison
How different types of fundraising platforms compare on key features donors care about.
| Feature | BluGives | Crowdfunding | Nonprofit tools | P2P fundraising |
|---|---|---|---|---|
| Give to specific individuals | Yes — choose who | Yes — campaigns | No — to organization | No — to organization |
| Recipient verification | Identity + situation | Limited | N/A (org-level) | N/A (org-level) |
| Platform fees on donations | None | 0–5% | Varies | Varies |
| Donor chooses recipient | Yes | Yes | No | No |
| Impact tracking | Per-person updates | Campaign updates | Annual reports | Campaign-level |
| Minimum donation | $5 | $5–$10 | Varies | Varies |
What to look for in a fundraising platform
Choosing a fundraising platform depends on your goals. Here are the key factors to evaluate:
- 1.Who receives the money? — Does the platform give to individuals or organizations? Can you choose the recipient?
- 2.How are recipients verified? — Does the platform verify identity and situation, or can anyone create a campaign?
- 3.What are the fees? — Check platform fees, payment processing fees, and whether the platform deducts from donations.
- 4.Is there transparency? — Can you track where your money goes and see impact updates?
- 5.Is the platform secure? — Look for PCI-compliant payment processing, secure data handling, and clear privacy policies.
Fundraising platforms FAQ
Try a different kind of fundraising platform
BluGives connects donors directly with verified individuals. No middlemen, no platform fees, full transparency.